Hidden Travel Gems: Underrated Destinations You Should Visit

When it comes to travel, most people dream about strolling through Paris, snapping pictures in New York, or lounging on the beaches of Bali. And while those places are fantastic, there’s something magical about discovering a hidden gem—a destination that hasn’t been Instagrammed to death or overrun by tourists. These are the places where you can breathe, explore, and feel like you’ve stumbled upon a secret. Here are a few underrated spots you should absolutely add to your travel bucket list.

1. Matera, Italy: A Stone City Frozen in Time

Italy has its fair share of tourist-heavy destinations, but Matera is an exception. Nestled in the southern region of Basilicata, this ancient city is carved into limestone cliffs. The "Sassi" districts, a network of cave dwellings and stone buildings, make you feel like you’ve stepped back in time.

I remember walking through its winding alleys at sunset, and it was like the city came alive with golden hues. Matera isn’t just about history, though. Boutique hotels and chic little restaurants have sprung up, making it a delightful mix of old and new. Oh, and it’s a UNESCO World Heritage Site—so it’s got some street cred, too.

2. Hokkaido, Japan: Nature Lover’s Paradise

Tokyo and Kyoto might get all the hype, but Hokkaido is where you go if you’re seeking jaw-dropping landscapes and fewer crowds. This northern island is known for its stunning national parks, hot springs, and incredible seafood.

I went in the winter, and let me tell you—snowshoeing through untouched powder with nothing but silence around you is an experience I’ll never forget. Plus, the Sapporo Snow Festival is an absolute treat if you visit in February. Summers are equally stunning, with rolling lavender fields and hiking trails that seem to stretch endlessly.

3. Český Krumlov, Czech Republic: A Fairytale Town

If you’re a sucker for cobblestone streets and medieval vibes, Český Krumlov is calling your name. Tucked into the Bohemian countryside, this little town looks like it was plucked straight out of a storybook. The colorful buildings, charming bridges, and an impressive castle make it a photographer’s dream.

When I visited, I stayed at a cozy bed-and-breakfast where the owner served homemade pastries every morning. Exploring the castle grounds, especially the views from the tower, was a highlight. Plus, it’s way more relaxed than Prague, which means fewer crowds and a slower pace to soak it all in.

4. Salento, Colombia: Coffee and Colorful Vibes

When people think of Colombia, Cartagena or Medellín often comes to mind. But Salento, a small town in the coffee region, is where you’ll find authentic charm. Surrounded by lush green hills, Salento is the perfect base for visiting coffee farms and hiking the Cocora Valley, where you’ll see towering wax palms—the tallest palm trees in the world.

What really stood out to me was the vibrant culture. The colorful streets, friendly locals, and cozy cafés made me want to stay forever. Pro tip: rent a Jeep (called “Willys” locally) for the full experience of zipping around the countryside.

5. Luang Prabang, Laos: The Spiritual Escape

Tucked away in the heart of Southeast Asia, Luang Prabang feels like a dream. It’s a small town with a big personality—think French colonial architecture mixed with ancient Buddhist temples. The pace is slow, and you can easily spend days cycling around, visiting waterfalls, and sipping coffee by the Mekong River.

One of my favorite memories here was waking up early to witness the alms-giving ceremony, where monks in saffron robes walk the streets collecting offerings. It was such a humbling experience and a reminder of how travel can connect us to different ways of life.

Why These Gems Matter

There’s a unique joy in visiting places that aren’t constantly buzzing with tourists. They allow you to experience culture, history, and natural beauty without the distractions of commercialization. Plus, supporting lesser-known destinations helps promote sustainable tourism—spreading the love (and the travel dollars) to areas that truly deserve it.

So, next time you’re planning a trip, consider skipping the usual hotspots for one of these hidden gems. Who knows? You might just discover your new favorite destination. And if you do, don’t forget to send me a postcard! 😊